Last Updated:August 21, 2025, 19:11 IST
August’s latest launches offer a mix of fashion, beauty, and lifestyle innovations, blending style, wellness, and sustainability for modern living.
New launches in fashion and beauty: Combining creativity, innovation, and conscious design, these launches reflect the evolving preferences of consumers seeking style, wellness, and practicality in one thoughtful package
This August, the world of fashion, beauty, and lifestyle sees an exciting lineup of new launches designed to inspire and elevate everyday living. From versatile wardrobe staples and sustainable clothing capsules to skincare innovations and indulgent fragrances, there’s something to refresh every routine. Trend-driven accessories, purpose-led apparel, and functional yet stylish lifestyle products cater to modern tastes, while premium beverages and energy drinks bring bold flavors to social and casual moments. Combining creativity, innovation, and conscious design, these launches reflect the evolving preferences of consumers seeking style, wellness, and practicality in one thoughtful package.
Titan – Shaped Automatics Anthracite Dial Grey Stainless-Steel Strap Watch for Men
Titan’s Shaped Automatics Anthracite Dial Grey Stainless-Steel Strap Watch for Men is a striking addition to the Automatics collection, designed for the modern man who values precision and style. Featuring a bold square skeleton dial, the watch offers a fascinating view of its automatic movement, showcasing craftsmanship and engineering in every glance. The anthracite dial is accented with blue-toned hands for a modern contrast, while the matte grey stainless-steel strap ensures both durability and sophistication. With a 40mm stainless steel case and mineral glass, the timepiece is designed to withstand daily wear, complemented by a butterfly clasp lock for a secure and comfortable fit. Measuring 12.90mm in thickness and 50.50mm in case length, it makes a strong yet refined statement on the wrist. The self-winding automatic mechanism ensures convenience as it is powered by the wearer’s movement, and the watch comes with a 24-month warranty on the movement. Priced at INR 30,395, this Titan timepiece is available at Titan World stores or online at www.titan.co.in
. Perfect for those who want a combination of elegance, reliability, and contemporary masculinity, the Shaped Automatics watch represents Titan’s commitment to innovative design and timeless style.
L’occitane
Ultra-Rich shea Lip Balm: The perfect pocket-sized gesture of love. Enriched with 10% shea butter, this deeply nourishing lip balm helps repair, nourish, and protect dry lips, leaving them irresistibly soft and smooth. Its handy tube format makes it easy to slip into their handbag, car, or bedside drawer with a little touch of care, always within reach.
Almond Shower Oil: A pampering treat for even the most delicate skin. Infused with the sumptuous scent of Provence almonds, this luxurious oil transforms into a soft, milky foam that gently cleanses while nourishing and softening the skin.
Formulated with Sweet Almond Oil, rich in omega-9 fatty acids, it helps prevent skin dehydration turning every shower into a spa-like moment of self-care and delicately fragranced. Perfect for her if she appreciates indulgence in everyday rituals.
Colorbar: Miracle Barrier Moisturiser
The Miracle Barrier Moisturiser is a skincare essential designed to reset, repair, and rejuvenate your skin with every use. Powered by Barrierbiom technology, it works to strengthen the skin’s natural barrier in just a few weeks, alleviating irritation, calming flare-ups, and leaving skin feeling nourished and refreshed. Its silky gel-cream texture melts instantly into the skin without greasiness, providing a lit-from-within glow. Key ingredients include Beta Glucan and Panthenol to soothe stressed skin, while Hyaluronic Acid and Ceramides lock in hydration and fortify the skin barrier for long-lasting results. This multi-tasking formula can be used as a daily moisturiser or as a pre-makeup base, offering both functionality and luxury in a single jar. Priced at INR 2,500, Miracle Barrier elevates your skincare routine with its perfect balance of science, comfort, and efficacy. Ideal for anyone seeking a calm, resilient, and radiant complexion, it’s a beauty upgrade that addresses post-stress or post-climate change skin concerns, making it a must-have in your vanity. This moisturiser is designed to transform your skincare experience, offering a daily dose of calm and glow while helping your skin recover from environmental stressors and maintain its healthiest, happiest state.
ASICS – GEL-QUANTUM 360 I AMP
ASICS introduces the GEL-QUANTUM 360 I AMP, a versatile sneaker that seamlessly bridges athletic performance and urban style. Designed for modern lifestyles, the shoe features layered mesh uppers that create a visually engaging texture, paired with sleek synthetic overlays to sculpt a contemporary silhouette. At the core, ASICS’ signature full-length GEL cushioning delivers responsive, all-day support, ensuring comfort for both streetwear and elevated athleisure looks. The GEL-QUANTUM 360 I AMP is engineered for fluid movement and functionality, proving that performance and fashion can coexist without compromise. Available in Piedmont Grey/Steel Grey and Pale Oak/Wool colorways, it appeals to style-conscious individuals who value both form and function. Priced at INR 15,999, this sneaker is an ideal companion for those who seek durability, visual flair, and performance in one cohesive design. Whether paired with casual street outfits or athletic ensembles, the GEL-QUANTUM 360 I AMP demonstrates ASICS’ commitment to innovative footwear, bringing comfort, modern aesthetics, and versatility to every step.
SKINN – Noura Nectar Eau De Parfum
SKINN’s Noura Nectar Eau De Parfum, part of the Noura collection from the House of Titan, is an Oriental Floral Gourmand fragrance crafted for the modern woman. This indulgent scent opens with a burst of cherry and jasmine sambac, followed by a rich heart of tonka bean, hazelnut, and Indonesian patchouli, creating layered warmth and sophistication. The fragrance settles into a decadent base of cocoa bean, vanilla, and sandalwood, leaving an irresistible and long-lasting impression. Designed by principal perfumer Ilias Ermenidis, Noura Nectar balances indulgence and elegance, offering moderate to strong sillage and exceptional longevity. Available for INR 3,295, this Eau De Parfum is a celebration of femininity and luxury. Its multi-dimensional composition ensures it can be worn for daytime elegance or evening sophistication, leaving a signature trail that is both decadent and subtle. Noura Nectar is ideal for anyone looking to elevate their fragrance collection with a scent that captures attention while remaining effortlessly refined.
Swiss Military – Black Gold Collection
Swiss Military introduces the Black Gold Collection, an ultra-premium lineup of luggage, backpacks, and travel essentials designed for modern, style-conscious travelers. This range offers trolley bags, sling bags, laptop backpacks, and daily essentials that combine functional utility with sleek, contemporary silhouettes. Featuring a palette of pastels, metallics, and unique shades like teal and olive, the collection ensures travelers stand out while maintaining practical elegance. Each piece is built with Swiss Military’s signature durability and attention to detail, blending accessibility with high-end design. Ideal for business commutes, airport transfers, or leisurely getaways, the Black Gold Collection balances aesthetics and functionality seamlessly. Available across Swiss Military’s retail network and online at swissmilitaryindia.com, it caters to those who value premium travel gear without compromising on style. This collection exemplifies Swiss Military’s commitment to sophisticated design, practicality, and luxury travel essentials for the discerning consumer.
Duroflex – Wave Kinect Strength Mattress
Duroflex’s Wave Kinect Strength Mattress is an advanced sleep solution engineered for superior comfort and orthopedic support. Featuring 5 Zone adaptive technology, it provides targeted posture correction, ensuring proper spinal alignment and enhanced back care. Designed to integrate seamlessly with smart bed systems, it offers a personalized sleeping experience with adaptive support that responds to body movements. The Wave Kinect mattress combines innovative design with comfort, making it ideal for individuals seeking restorative sleep alongside intelligent support for long-term health. Its ergonomic construction addresses different body zones uniquely, allowing optimal pressure relief and promoting healthy sleep postures. Aimed at modern consumers who prioritize both wellness and lifestyle, this mattress ensures a combination of comfort, technology, and longevity for a truly tailored sleep experience.
Puraveda
Tira, Reliance Retail’s omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands portfolio. Marrying ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness.
The brand’s carefully curated portfolio is rooted in tradition yet future-forward in formulation. It spans skincare, haircare, and body care—crafted to elevate everyday rituals through cruelty-free, high-performance products.
The brand launches with a debut collection featuring over 50 products across four distinct, ingredient-led ranges:
– Dhara delivers deep nourishment, powered by Sandalwood, D-Panthenol, and Lavender
– Niyama encourages mindful rituals with Kumkumadi, Squalane, and Vetiver
– Sama fosters harmony and calm, featuring Indian Rose, Tocopherol, and Hibiscus
– Urja energises and revitalises with Mogra, BHA, and Mulethi
GENES AW’25- CODES
For Fall 2025, Genes presents Codes, a collection that reinterprets the couture legacy of Lecoanet Hemant for modern everyday wear. Rooted in architectural precision and immaculate tailoring, the line draws from the archive not as nostalgia, but as memory with depth. “In times of flux, we return to the codes that anchor us silhouette, structure and discipline, » says artistic director Didier Lecoanet.
The collection is designed for the evolving classicist someone who values continuity, construction, and restraint over excess. A refined palette of dune mocha, ecru, coquelicot, desert lapis, navy and midnight black grounds the nomadic spirit of the line. Prints and embroideries echo the brand’s couture heritage through dots, lacework, and blurred strokes, expressed with lightness: tonal sequins, quilted motifs, and fluid threadwork.
Womenswear embraces contrasts cowl-draped satin gowns and sculptural coats, slouched trousers offset by origami-like dresses, and lace as both print and hand-cut embroidery. Menswear reflects softened tailoring with drawstring details, hooded layers, and freeform embroidery on cotton shirts, bomber jackets, and trousers.
Ultimately, Codes is about what endures: clothing as memory, style as continuity, and design as discipline — a quiet opulence that lingers in structure, texture, and touch.
Signature Packaged Drinking Water x Thaely – Rooted Collection
Signature Packaged Drinking Water celebrates sustainability and conscious fashion with the launch of the Rooted Collection, created in collaboration with eco-friendly fashion label Thaely. This purpose-led capsule collection is part of the brand’s ongoing Mangrove Regeneration Project, and it embodies a commitment to environmental stewardship while making a strong style statement. Each item is vegan, produced in small batches, and crafted using upcycled materials including discarded plastic bags and bottles, industrial rubber waste, and basil seeds. The designs, conceptualized by acclaimed visual artist Santanu Hazarika, draw inspiration from the intricate root systems of Odisha’s mangroves, showcasing a hand-rendered aesthetic that blends resilience, natural beauty, and cultural storytelling. The collection highlights the delicate relationship between humans and nature, celebrating local flora, fauna, and heritage while promoting environmental responsibility. Products in the capsule include Y2K Pro Sneakers (INR 5,500), Green and White 100% Organic Cotton T-shirts (INR 2,000), a Bucket Hat (INR 2,500), Fanny Pack (INR 2,500), and a Tote Bag (INR 1,000). With 10% of every purchase directly funding the Mangrove Regeneration Pledge, which aims to restore over 62 acres of mangrove cover in Odisha, this collection is designed for consumers who wear their values as proudly as their style. Combining sustainability, fashion, and purpose, the Rooted Collection represents a thoughtful and impactful approach to conscious design, making it a must-have for eco-conscious trendsetters.
The Bear House – Lightweight Flannels
The Bear House is redefining flannels in the Indian market with lightweight, breathable options that are far from the traditional winter-only stereotype. These flannels are crafted from 100% cotton, ensuring comfort, movement, and breathability, making them equally suitable for August monsoons or crisp winter evenings. Soft to the touch yet sharp in design, these flannels balance style and functionality effortlessly. The brand’s focus on textures, fits, and modern aesthetics ensures a polished, laid-back vibe that works seamlessly across multiple occasions—from casual workdays to weekend outings. Designed for ease of movement, the shirts are quick-drying and comfortable, ideal for India’s diverse climate conditions. Minimalistic yet versatile, The Bear House flannels are created to be worn on repeat, season after season, offering consumers a wardrobe staple that is both stylish and functional. Whether layered for warmth or worn solo during breezy days, the flannels combine modern design sensibilities with practical comfort, making them an essential piece in the contemporary wardrobe. With its focus on effortless style, comfort, and quality, The Bear House positions its flannels as the go-to option for individuals who value both aesthetics and adaptability in their everyday wear. For more information, visit The Bear House website
or follow them on Instagram
Tarina
Described as “baftnama » woven wind, the silhouettes are lightweight and created from fine muslin.
The jamdani collection is contemporary and chic and at the same time is a perfect amalgamation of tradition, fine weaves and intricate designs.
Founded in 1989 as a small home studio with just two tailors in Cuttack, Odisha, Tarina has grown into a respected slow fashion label rooted in India’s rich textile heritage. Now based in Bhubaneswar, Odisha, the brand blends traditional craftsmanship with contemporary design to create timeless, handwoven garments made to be cherished.
Injoy Living
The Roots of Joy collection by Injoy Living is a masterful blend of tradition and modernity, thoughtfully curated to celebrate the art of craftsmanship in its many forms. While some pieces showcase the intricate beauty of Shibori and Batik where delicate folds and resist-dyeing create stunning, organic patterns others in the collection stand
independently with their own unique designs, each exuding a sense of understated elegance. Together, these pieces weave a rich tapestry of heritage and innovation, capturing the essence of timeless artistry while embracing contemporary sophistication.
The collection is a true homage to the enduring joy of fine craftsmanship.The collection captures the enduring joy of meticulous craftsmanship, creating a sophisticated and timeless narrative that resonates across generations. With a perfect balance of tradition and modernity, Roots of Joy offers an immersive experience that celebrates the beauty of artisanal design in all its forms.
Hashway
Launched in 2024, Hashway is a premium fashion label known for minimal yet trendy drops. While most Indian streetwear brands followed the same path, Hashway chose a different lane never too loud, never too plain.
Hashway aims to become the top-selling brand on Culture Circle, staying true to their mission of curating the rarest and best collections. Since we’re exclusively available on their platforms, it’s a perfect match rare drops, direct from the brand, at the best prices.
Hendrick’s OASIUM — A Refreshingly Curious New Gin
HENDRICK’S OASIUM — the latest marvel from Hendrick’s Gin’s Cabinet of Curiosities. This limited-edition creation is inspired by the surreal charm of a lush desert oasis, crafted in small batches of just 550 litres at the Hendrick’s Gin Palace in Girvan, Scotland. Built on the foundation of Hendrick’s signature 11 botanicals, rose, and cucumber, OASIUM introduces vibrant citrus bursts and verdant herbal notes, elevated by a selection of mysterious desert-inspired botanicals — the delightful secret of Master Distiller Lesley Gracie.
Tasting Notes:
Nose: Lush green aromas, fresh herbs, a hint of citrus
Palate: Silky and balanced, with herbal depth and citrusy freshness
Finish: Light and crisp
Availability:
Hendrick’s OASIUM is now available in select regions: Delhi, Gurugram, Mumbai, Goa, and Kolkata.
GOONDA – India’s Own Agave Spirit & Energy Drink Brand
GOONDA, co-founded by actor-entrepreneur Karan Tacker, is India’s latest lifestyle beverage brand, offering a bold portfolio of 100% agave spirits and energy drinks designed to reflect the country’s youthful, daring, and experimental ethos. The brand launches with El Goonda, a premium 100% agave spirit crafted entirely from Indian-grown agave, available in Silver and Reposado expressions along with innovative infusion flavors such as Coffee (Café), Picante, and Strawberry. These spirits combine smoky vanilla, citrus zest, and berry sweetness, providing complexity and sophistication in compact 180ml bottles designed for portability and convenience. Alongside the spirits, Goonda Energy delivers flavor-forward energy drinks in Original, Sugar-Free Bubblegum, and Cola variants, catering to nightlife, hustle culture, and social vibrancy. Founded during the pandemic by a team of industry veterans including experts in alcohol distribution, beverage production, branding, finance, and international trade, the brand combines globally inspired formulations with Indian roots to create a culturally resonant, lifestyle-first experience. Karan Tacker emphasizes the brand’s playful yet rebellious persona, noting the agave spirits are proudly Indian, with packaging designed for fun, accessibility, and pocket-friendliness. Following a successful launch in Maharashtra and Goa, GOONDA is now rolling out across India, targeting Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad, and plans to expand internationally in 2026. Available at select premium retail outlets and high-energy bars from August 2025 onwards, GOONDA is more than a beverage—it’s a movement celebrating freedom, creativity, and bold flavors.
Titan – Raga Pretty Pink Cocktail Watch
Titan’s Raga Pretty Pink Cocktail Watch is a statement piece designed for modern femininity and elegance. With blush pink and rose gold tones, the watch features bold emerald-cut crystal links and a matching pink dial, making it a standout accessory for special occasions or everyday glamour. Priced at INR 49,995 and available at Titan World stores.
The Raga watch combines sophisticated design, sparkling aesthetics, and high-quality craftsmanship. It’s designed to elevate any outfit, reflecting the wearer’s confidence, style, and flair, making it a must-have addition to any watch collection. The watch balances luxury and wearability, offering a perfect blend of visual appeal and functional timekeeping, ideal for modern women who appreciate both elegance and utility.
IRTH – Ever Green Tote Bag
The IRTH Ever-Green Tote Bag is a spacious, versatile accessory designed for women on the go. Featuring soft gold detailing and sleek tan straps, it seamlessly pairs with both professional and casual outfits, making it a true multitasking companion. Priced at INR 5,295, the tote is available at IRTH stores.
Its structured design provides ample space for essentials, while its chic aesthetic ensures the bag remains stylish even during hectic schedules. Ideal for workdays, weekend brunches, or travel, the Ever-Green Tote embodies practicality and elegance, making it a reliable and fashionable choice for modern lifestyles.
Sleepyhead – RX7 Single-Seater Recliner
Sleepyhead’s RX7 Recliner is designed to deliver ultimate comfort and relaxation, available in both manual and motorized variants to suit diverse preferences. The plush cushioned design in a rich brown finish adds luxury to any living space. The manual version offers lever-based smooth adjustments, while the motorized variant allows effortless reclining at the touch of a button. Perfect for reading, streaming, or lounging, the RX7 Recliner combines comfort, style, and convenience. With free delivery, a 100-night trial, and a 10-year warranty, Sleepyhead ensures a premium, worry-free experience. Its ergonomic design and high-quality materials make it a perfect addition to modern homes, blending relaxation with aesthetic appeal.
Titan – Glamour Quartz Multifunction Watch
Titan’s Glamour Quartz Multifunction Watch is an elegant timepiece featuring soft pink ceramic and steel straps, designed for women who navigate daytime sophistication and evening poise effortlessly. Its luminous mother-of-pearl dial paired with stone hour markers adds subtle sparkle, while multifunction subdials display day, date, and 24-hour time. The two-toned bracelet offers both durability and aesthetic appeal, complemented by a push-button deployment clasp for ease of wear. Priced at INR 13,695 and available at Titan World stores. The watch balances fashion with practicality, serving as a versatile accessory for women seeking elegance and function in a single design.
U-BOAT – U-65
U-BOAT celebrates 25 years of innovation with the U-65, a futuristic timepiece unveiled at Watches & Wonders Geneva. Defined by dramatic curves, floating elements, and hyper-modern aesthetics, this 44mm watch features a three-layer skeleton dial enhanced by U-BOAT’s Oil Immersion system, creating a 3D effect with luminous accents in acid green, aquamarine, and white. It replaces the traditional crown with a hidden caseback button and incorporates a movable lug system for superior comfort. Quick-release hatches facilitate battery and fluid changes, and a soft silicone strap adds to its sleek profile. Available in three steel variants starting at INR 2,36,000, the U-65 is sold at select Helios stores.
This watch exemplifies bold, unconventional design for individuals who embrace timepieces as an artistic and lifestyle statement rather than merely functional tools.
Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi…Read More
Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi… Read More
